Setting Up Social Media Accounts

How to set up social media accounts for your new company.

1 min read · Written by Grant Rayner on 17 Jan 2025

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Once your email is set up, the next step is to create social media accounts for your company. This process can usually be completed quickly—often alongside registering your domain and email addresses within a few hours.

LinkedIn: A Professional Must-Have

Creating a company page on LinkedIn is essential, even if you don’t plan to actively post content. A LinkedIn company page:

• Validates Your Business: It serves as proof that your company exists and provides credibility.
• Links to Your Personal Profile: By associating your personal profile with your company page, you establish a clear relationship with your business.

Learn how to create a LinkedIn company page here.

Important Note:

If you’re currently employed by another organisation, consider delaying this step until you’re ready to publicly announce your new business.

Other Social Media Accounts

Whether you need profiles on other social media platforms depends on your target audience and business focus. Platforms to consider include:

• Threads: Ideal for conversational engagement.
• Instagram: Effective for showcasing visual content or products.
• Facebook: Useful for engaging broader audiences, particularly for consumer-facing services.

Reserve Handles

Even if you don’t plan to use certain platforms right away, it’s a good idea to create accounts to reserve your company name. This prevents others from registering accounts under your brand and ensures consistency if you decide to use the platforms in the future.

The Role of Social Media in Your Business

Keep in mind that not all businesses benefit equally from social media.

• If you’re selling products like books or courses to a broad audience, social media can be a valuable marketing tool.
• For specialised services like crisis management consulting, social media may provide little return on investment and could waste valuable time.

We’ll explore specific social media strategies in a future post. For now, focus on securing your company’s online presence without overcommitting to unnecessary platforms.

What’s Next?

With your business name, domain, email, and social media accounts in place, the next steps are to incorporate your company and set up bank accounts.